Welcome to Santa Barbara—The American Riviera®. Plan your trip, find restaurants, things to do, wine tasting, shopping, outdoor activities and more.

Located on a pristine stretch of California’s central coastline, Santa Barbara brings together the Golden State’s Spanish influence, laid-back vibe, and upscale sensibility in a way few places …

Things to Do In Santa Barbara. Experience everything Santa Barbara has to offer, from art and culture and outdoor recreation to world-class food and wine scene with hundreds of …

Santa Barbara doesn’t skimp on the fun, especially when it comes to attractions and entertainment. From world-renowned gardens and unforgettable animal encounters to …

Wander the streets of uptown and downtown Santa Barbara, where you’ll find boutiques, trusted name-brand stores, locally owned restaurants and cafés, and a generous dose of culture. …

From the basketry and boat-building techniques of the Chumash Indians, to the Spanish Colonial influence that can be seen around every corner, and the first days of filmmaking, Santa …

WELCOME TO DOWNTOWN SANTA BARBARA. The focal point of any trip to Santa Barbara is the downtown area, characterized by unique shopping, great food and distinctive architecture. …

One of the simple pleasures of Santa Barbara is its proximity to the ocean. With miles of sun-drenched and sandy coastline, you’ll have trouble picking which of its pristine beaches to visit …

Santa Barbara’s scenery and location are sensational. The city is perfectly situated at the base of the Santa Ynez Mountains, which uniquely run east-to-west before cascading into the Pacific, …

Discover all of the ways to experience Santa Barbara wine country during your visit. Find information about tasting rooms, winery tours and more.