The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Adidas parted ways with Ye in October of 2022 following a 10-year partnership after the rapper began spewing anti-Semitic rhetoric online and in interviews. The company took a major hit as a result and later decided to sell off its remaining Yeezy stock to recoup.

Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his patented punctuation-free statements. This time, he’s taking aim at partner-turned-rival Adidas, Fear of God founder Jerry Lorenzo and other unnamed designers who he says copied his once-flourishing Yeezy line.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

Kanye West's tense relationship with Adidas: a look at the fallout following his controversial social media rants in 2022.

Ye shared a screenshot of a Google search where, when searching Yeezy, the Adidas website comes up before his personal YZY site. “Members at adidas Stop doing this Stop doing your moves to hold me back,

Ye took to his Instagram to call out his former big-name partner and said, “When you google Yeezy.com the adidas site comes before the Yeezy site. Members at adidas, stop doing this. Stop doing your moves to hold me back.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.