Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said since the drama began during Super Bowl weekend.

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of influencer partners.

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.