Despite its modest presence in Brazil, inserted in only 18% of households, the surface cleaners category proves to be a market with surprising potential. The main obstacle? Many Brazilians are still ...

India faces the highest breast cancer rates globally, with many cases being detected at advanced stages due to limited awareness and access to screenings. Societal taboos further hinder conversations ...

India's journey from Charkha to Chip epitomizes its transition from traditional craftsmanship to cutting-edge technology. Amidst overwhelming reliance on semiconductor imports, especially from China, ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

As marketers, we are constantly seeking to quantify the impact of our advertising efforts. Measuring attention has become a novel and exciting capability, but it inevitably leads to the follow-up ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

India's 150 million elderly population is staring at a dementia epidemic. It is a ticking time bomb but social stigma prevents any open conversations about the condition. The traditional joint family ...

The tradition of pickle making in Indian households indeed has a rich history and cultural significance. However, over time, it has lost its prominence. The prominence of pickle making in Indian ...

India has the third-largest startup ecosystem in the world, experiencing a significant transformation in the last decade. From a few hundred to over 100,000 startups, the nation has witnessed ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...