Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched its wagon to an adland theme in the ascendency: attention.

The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.

Left Field Labs’s Yann Caloghiris explores how, despite the potential tariffs, Chinese car brands could take pole position in ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...