The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of ...

Articles written by Kshitij Kaul ...

The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked ...

Parent company Vivendi declined to provide the agency’s organic growth figure. Contact Customer Support at ...

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...

Swiggy Instamart has returned with a new ad featuring Bollywood actor Karisma Kapoor, which promises to tickle the funny bone. As the platform gears up to deliver gold coins in just 10 ...

Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and ...

Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the ...

The confectionary brand plans to collaborate with Design Bridge for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with ...

In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers ...