"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

“Like an influencer having a poppi vending machine isn’t gonna make me want to drink poppi 🤣,” wrote another. “🤨 wouldn’t ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...