Alan Pergament: Nielsen, ComScore rate local viewership of Super Bowl very differently
The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite shows don’t get higher ratings questioning how viewership is documented.
Nielsen: Eagles-Chiefs Super Bowl Was Viewed by Record 182.8M Viewers on TV, Streaming
The NFL's broadcast of Super Bowl LIX on Fox set a new viewership record thanks to the addition of streaming figures. On Tuesday, the NFL announced that Nielsen adjusted its reach methodology to include streaming and determined that the Big Game between the Philadelphia Eagles and Kansas City Chiefs scored a record 182.
The 4 Nations Face-Off final between Canada and the United States on Thursday averaged more than 9.25 million viewers on ESPN ...
That number is 202% above the average number of viewers who have tuned into each regular episode of “SNL” throughout its 50th ...
With the Dodgers done for the season, KLAC (570 AM) was back to normal with a 0.9 share; the station earned a 3.0 at the end ...
Sinclair saw higher viewership on Super Bowl Sunday with its decision to program reruns of Saturday Night Live that touched ...
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...
In the key ad-sales demographic of adults 18-49, SNL50 scored a 2.53 rating across NBC and Peacock, equivalent to about 3.39 ...
Fox Sports' debut event for LIV Golf produced meager ratings for the broadcaster at the league's 2025 season-opening event.
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