MCL39 on Thursday, but in a camouflaged livery. Why are F1 teams introducing their cars in temporary colour schemes?

Teams are not permitted by Formula 1 to show their full 2025 liveries until the grand event on Feb. 18 at London’s 02 Arena

McLaren have become the first team to launch their 2025 car ahead of the new F1 season – with the MCL39 sporting a special camouflage livery design at Silverstone. The papaya-clad outfit claimed their first constructors’ world title in 26 years last year,

McLaren have explained their approach to developing what they have described as being an “innovative” 2025 F1 car. The reigning constructors’ world champions became the first F1 team to reveal their 2025 challenger ahead of the start of the new season on Thursday, with their new MCL39 breaking cover at Silverstone.

Lando Norris and Oscar Piastri get behind the wheel of the new McLaren MCL39 as the reigning constructors' champions are the first to reveal their car for the new season.

McLaren Formula 1 fans were treated to images of the team’s 2025 challenger, complete with a striking camouflage livery, as the team put the MCL39 through a filming session at historic Silverstone Circuit on Thursday. However, if those fans were hoping that was the team’s official look for the 2025 season, they are in for a bit of disappointment.

Last year’s constructors’ champion squad shows off its MCL39 challenger in a one-off colour scheme with a promotional filming day and season launch at Silverstone

Comment Now! McLaren is the first to reveal its new Formula 1 race car for the 2025 season, though the reigning Constructors' Champion is s

As McLaren put the all-new MCL39 through its paces at Silverstone, both Zak Brown and Andrea Seidl have warned that the team face a challenging season ahead in the wake of expected progress from their rivals.