The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

She joined the agency from Good Glamm Group, where she led the creative vision and digital strategy for several beauty and ...

While L’Oréal is no stranger to successful social marketing, its Garnier brand had room for improvement before Alex Wang came ...

Amazon’s biggest beauty sale event of the season is officially here, and you can save up to 71 percent on popular skincare, ...

Kabhi Main Kabhi Tum actor Hania Aamir is one of the most sought-after actors in the Pakistani entertainment industry, ...

She joined the agency from Good Glamm Group, where she led the creative vision and digital strategy for several beauty and ...

Amazon’s Holiday Beauty Haul sale is here, and these are the 50 best skin care, hair care, body care, and makeup deals to ...

Excessive lashes are over, and brown mascara is the hottest trend. Madeleine Spencer reveals everything you need to know – ...

Get ready to sparkle this festive season with our Great Festive Sale on power highlighters. Discover a range of finishes, ...

In recent years, Japan has witnessed a remarkable surge in the popularity of herbal solutions, significantly impacting the ...

Mascara is a versatile and essential makeup product that enhances eyelashes, adding volume, length, and drama to the eyes.

There’s no better feeling than discovering a budget-friendly beauty pick that works just as well as your ol’ fave that ...