Barbie, Mattel and TOKYOPOP

Though children today are quicker to shift from traditional toys and toward screens, engagement in Hot Wheels has only increased. It has been one of Mattel’s steadiest lines of business.
Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...
Mattel bought Matchbox when it acquired Tyco Toys for $755 million in 1997 and is still making them today. If you crave more Hot Wheels than you can find at local retailers, conventions and ...