Nvidia officially launched the GeForce RTX 5000 series graphics cards for both desktop and laptop at CES today in Las Vegas.

Nvidia CEO Jen-Hsun Huang started with an announcement the next-generation Nvidia desktop GPUs, before moving on to the mobile version of the RTX 5070, showing off a laptop with an RTX 5070 inside that he says will be available for $1,299, starting when the new GPUs become available in March.

Intel officially announced its first two budget-mainstream Battlemage GPUs, the Arc B580 and Arc B570, but they're only the first salvo. The new architecture offers performance and efficiency improvements that should give Nvidia some much-needed competition, though drivers remain a potential sticking point.