Home builders are having a hard time finding buyers, and they’re upping discounts and perks in an attempt to sell more.

“While respondents remain discouraged by the pandemic-era run-up in home prices and mortgage rates, the upward trend in homebuying sentiment in 2024 may reflect a slow acclimatization to the generally less-affordable market conditions," the release noted.

The housing market has cooled off since the pandemic drove demand for homes to levels far beyond what inventory could meet. While prices are still rising slowing in much of the country,

The housing market has got off to its strongest start in three years, according to a property website. The volume of new sales agreed was up by 12%, when comparing the four weeks to January 24 2025 with the same period last year,