Beyonce appears to be taking precautions against any bad reputation for her family as her husband Jay-Z lands deep in scandal ...

Beyoncé is meticulously shaping her daughter Blue Ivy Carter's future in the entertainment world, safeguarding her brand ...

Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

Beyoncé is focusing on securing Blue Ivy's legacy, pursuing a trademark battle for her daughter's name despite Jay-Z's legal ...

A PR expert explained how Beyonce's move to trademark her daughter Blue Ivy's name highlights a multi-generational legacy in ...

After 12 years of legal back and forth, Beyoncé has finally been given the green light to trademark her daughter Blue Ivy's ...

Beyoncé's stylist Shiona Turini spoke to 'Harper's Bazaar' about the all-white performance looks for Beyoncé and Blue Ivy's ...

Blue Ivy Carter, the beloved daughter of Beyoncé and Jay-Z, is the one who “makes the final choice” when it comes to what she ...

Stylist Shiona Turini shares how the all-white costumes for Beyoncé’s Christmas Day halftime performance came together. Blue ...

Discussing his decision to cast her during the San Diego Safari Park on December 6, Barry said: "I don't know Blue Ivy's life ...

Jay will say, ‘Listen, if you’re gonna read somebody, at least spell your words right. Don’t misspell your words, Ma. You can ...

Beyoncé performed at the NFL halftime show on Christmas Day in a standout set that featured highlight moments with Shaboozey, Post Malone, Blue Ivy.