If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

Concerns over accuracy lead to another delay for the souped-up virtual assistant — but the launch showcase will still go ahead.

Though the updated version of Alexa was originally expected to land in late February, it is now pegged for March 31 or later.