Originally, white snus was tested in the U.S. market under names such as Stockholm Ice and Chill of Sweden. It arrived in Colorado’s Smoker Friendly stores in 2014 as the much pithier Zyn.

In January 2025, the FDA approved the sale of 20 Zyn nicotine pouches: a smoke-less, “fresh way to enjoy nicotine,” according to the Zyn website. Although it is the first time the agency ...