Shaquille O’Neal’s eponymous Shaq line is famous for offering affordable sneakers, but the former NBA superstar and current president of Reebok Basketball may have outdone himself with this one.

Earlier today, Reebok Basketball announced its signing of 5-star high school phenom Nate Ament to a multi-year endorsement ...

Outside of the food industry, O’Neal is president of Reebok basketball, having taken on the leadership position last year with the brand that debuted his signature Shaq Attaq sneaker.

Shaquille O’Neal’s eponymous Shaq line is famous for offering affordable sneakers, but the former NBA superstar and current president of Reebok Basketball may have outdone himself with this one. The ...