Zomato founder and CEO Deepinder Goyal recently revealed the only moment he considered to be the lowest for the food delivery company was when its arch-rival Swiggy had raised $1 billion while ...

As brands aim to target consumers beyond metros, experiential marketing emerges as an integral way of building emotional ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

What was once a novel approach to marketing that aimed at improving the ... Because too many companies try to concoct surprise and delight moments as part of some strategy instead of just letting ...

Brands certainly enjoy this phenomenon. Viral moments are the ultimate jackpot in the marketing world. They can quickly expose your brand and message to millions. I've lost count of how many times ...

As an avid scroller and binge-watcher, I stay updated with the latest shows and pop-culture moments. When I'm not working, I love exploring various shopping sites. Passionate about fashion ...

As an avid scroller and binge-watcher, I stay updated with the latest shows and pop-culture moments. When I'm not working, I love exploring various shopping sites. Passionate about fashion ...

But showing a meaningful drive towards profitability would be more important for Swiggy to woo retail investors by the time it files its prospectus for the IPO. The example of Zomato applies best ...

Zomato founder Deepinder Goyal recalled the company's lowest moment when Swiggy raised $1 billion while Zomato had only $35 million in 2018. He also announced he won't return as a judge on Shark ...

Deepinder Goyal said, "The only one moment like 'Oh sh**, we're dead' was when Swiggy raised $1 billion and we had $35 million in the bank. That was bad." No Shark Tank India this season ...