Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Hot Wheels Optimus Prime is one such toy, and will only be available online at Mattel Creations. (It’s possible Hasbro Pulse ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...

A long line of new Hot Wheels cars is coming up in 2025. Red Editions, ZAMAC, Super Treasure Hunt, and 5-Packs—I hope you're financially ready!

but also because it is one of Mattel's first Hot Wheels creations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big bucks ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...