Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Amazingly, Hot Wheels has been facilitating those memories for four decades since it began selling its die-cast toys back in 1968. Thinking back to our formative years, there were three defining ...

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Hot Wheels still popular over 50 years after they came out...and may be worth a fortune The brand of scale model cars introduced by Mattel in 1968 is still a popular toy among children and now a ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Hot Wheels recently unveiled a line of die-cast models and assortments of toys that not only celebrate the birth of Big Foot, but the history of the monster truck sport overall. Available in all ...

You can always count on Hot Wheels to meet you with a modest price tag — well, not always. Over the years, the toy giant has released some rare, limited-edition options that are now worth ...

But the company can hold that line, in part, because of volume: Mattel makes — and sells — 22.5 Hot Wheels toys per second, Stanichi said. That’s about 709 million cars a year. Mattel ...