Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Mattel teams up with TOKYOPOP to bring manga-style graphic novels featuring Hot Wheels and Barbie to children aged 8-12, set ...

"Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across ...

We’re bringing back the old-school games to the PS5. Here are the best arcade games that you must play if you’re a fan of the ...

If you can't go to the Bonneville Salt Flats, Mattel will bring the Salt Flats to you via a set of five tiny cars for your ...

Learn more. Sure, go ahead and buy them for 'your kid'... Whether you’re a kid at heart or shopping for a child, Hot Wheels track sets are the perfect way to have fun away from your actual car.

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...