The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

Jake Paul and Logan Paul announce Thursday they'll participate in a reality show, ending speculation the boxing brothers will square off in the ring.

In an interview with All the Smoke Fight released Wednesday, Paul, a YouTuber-turned-professional boxer, spelled out how boxing continues to grow while MMA experiences a downswing because, in his words, it’s “becoming a sh*ttier version of boxing.”