We talk to those who developed BMW’s first SUV, the X5. So, let's dive into BMW’s daring pivot from sports sedans to the ...

Explore Max Hoffmans pivotal role in BMWs early years in the US, shaping the brands identity and market presence.

BMW recalled certain ertain 2024 XM, 2025 BMW X5 sDrive40i, X5 xDrive40i, X5 M60i, X5 M, X5 xDrive50e, X6 xDrive40i, X6 M60i, ...

That wasn't enough to beat their traditional Bavarian foes, and BMW of North America revealed a consecutive sales record in the United States – for the fourth quarter, they rose 8.9% to 117,506 ...

The XM was the slowest-selling model in the USA, while the X5 was the best. Despite this, the automaker achieved a record-breaking total of 371,346 units sold. In 2024, BMW also delivered 50,981 ...

Tom Purves, Chairman of BMW North America, is getting a new desk -- one that is adorned with a silver Flying Lady. As of July 1, Purves will take over as the CEO of BMW's Rolls-Royce brand in ...

Now, Lucid is launching its first electric SUV, the Gravity. 2025 BMW i4 (Source: BMW USA) Rivian’s deliveries also hit a new high for 2024 in the fourth quarter after overcoming a supply chain ...

BMW North America Panoramic Vision is not replacing a vehicle's head-up display. The new BMW 3D Head-Up Display sits above the information band with the two areas displaying technology in a ...

Martin Fritsches, departing CEO of Rolls-Royce Motor Cars North America, discusses the marque’s commitment to electrification ...

Opinions expressed by Forbes Contributors are their own. I'm a New Yorker who grew up next to a garage and became obsessed. Nothing feels unimportant when you start up and drive the 2023 BMW 760i ...

The new BMW X5 SUV is not overly different from last year, when BMW USA gave it a more extensive refresh and update. Still, it does get some much-needed driver-assistance upgrades in the form of ...