Explore Max Hoffmans pivotal role in BMWs early years in the US, shaping the brands identity and market presence.

For its silver anniversary, we talk to those who developed BMW’s first SUV, the X5.

It’s the BMW X5 SUV. Twenty-five years after its introduction, it’s now a fixture of the company. Its roots date back to the ...

CES in Las Vegas provides an annual preview of high-tech attractions headed for the car world. Breakthrough automotive ...

There was a huge focus on advanced technologies coming to vehicles of all kinds at CES this year with the help of GenAI.

EVs are the bright spot for BMW, whose global sales have been declining due to an onslaught of Chinese competitors.

Volkswagen missed out by not selling the modern Scirocco in America, despite the huge global success enjoyed by classic ...

Noah Galle reached a plea deal with prosecutors in which he was sentenced to 12 and a half years in prison after he pleaded guilty to six counts of vehicular homicide for a car crash that left six ...

Martin Fritsches, departing CEO of Rolls-Royce Motor Cars North America, discusses the marque’s commitment to electrification ...

With the new year upon us, American players and fans can now focus on the Ryder Cup at Bethpage Black. The Sentry in Maui ...

BMW Motorrad hit the scene in a big way in 1923 with the R 32, a machine designed by Max Friz which featured the first ever flat-twin boxer motorcycle engine (read the BMW Motorrad Boxer Twin ...

The Goethe-Institut USA is Germany's offical cultural center with convenient and effective online German courses and internationally recognized language certificates. As the international market ...