For more than 30 years, Eric “Shake” James has been one of adidas’ most prominent ambassadors. He has used his love of sneakers and basketball to inspire and impact his hometown city of ...

It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve ...

Ahead of the festivities, Sports Illustrated's Kicks On SI spoke with Jackson-Davis about NBA All-Star Weekend, his adidas rotation and how he takes care of his body during the grind of the season.

Rishi Sunak triggered a fashion backlash last month when he sported Adidas Samba trainers in an interview, leading to ...

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Adidas' ‘Home of Sport’ flagship in Vancouver sees strong engagement three months after opening, with experiential retail and ...

Marketing Professor Lawrence Norman’s career has taken him across six different countries, multiple industries, and many ...