Minneapolis’s Twin Cities Pride says it is “parting ways” with Target, one of its biggest sponsors, following the retailer’s announcement that it would roll back its diversity, equity, and inclusion (DEI) initiatives.

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.

Several Twin Cities leaders and organizations are reacting to Target's announcement to end its DEI efforts, with one group even parting ways with the retailer.