Starbucks announces elimination of jobs as new CEO Brian Niccol addresses four consecutive quarters of declining sales.

Global coffee house chain Starbucks plans to eliminate 1,100 corporate jobs as part of CEO Brian Niccol's strategy to streamline the business and improve financial performance. Niccol has given reassurances that in-store staff are not affected by the cuts and that hiring would continue for roles critical to the company's revised support structure,

The changes come just weeks after the coffee giant reversed its longstanding open-door policy. Starbucks plans to lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions,