Despite its modest presence in Brazil, inserted in only 18% of households, the surface cleaners category proves to be a market with surprising potential. The main obstacle? Many Brazilians are still ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

India faces the highest breast cancer rates globally, with many cases being detected at advanced stages due to limited awareness and access to screenings. Societal taboos further hinder conversations ...

India's journey from Charkha to Chip epitomizes its transition from traditional craftsmanship to cutting-edge technology. Amidst overwhelming reliance on semiconductor imports, especially from China, ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

The weather may not have played ball, but out-of-home (OOH) has enjoyed a sizzling summer nevertheless thanks to the Olympics, Euros, Wimbledon, British Grand Prix, Glastonbury and more. This makes it ...

India's 150 million elderly population is staring at a dementia epidemic. It is a ticking time bomb but social stigma prevents any open conversations about the condition. The traditional joint family ...

The tradition of pickle making in Indian households indeed has a rich history and cultural significance. However, over time, it has lost its prominence. The prominence of pickle making in Indian ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

With the emergence of diseases transmitted by germs, the spotlight on personal hygiene has intensified. However, the narrative extends beyond mere disease prevention. A significant aspect lies in the ...