In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was ...

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

Explore the top B2B campaigns of 2024 in our Winners Report. Get insights, strategies, and inspiration from 28 award ...

To say the B2B martech landscape is complicated would be a major understatement. There seems to be an endless sea of marketing vendors to choose from, which isn’t necessarily a bad thing, but it can ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during ...