See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for ...

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.

The explosion of data has raised the stakes for marketers. Customers now expect campaigns tailored to their needs, and businesses can no longer afford to operate on guesswork. AI-powered marketing ...

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.