Cristiano Tonnarelli joins the M&C Saatchi Middle East as ECD, alongside Munib Hamza, who has been promoted to the same role.

The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' generated more than 40 million views in the first week.

In her new role at FP7McCann KSA, Nourhan Moaaz will lead creative projects for both government and private sector clients.

Creativity is not optional. It’s a competitive advantage. Brands that embrace it will lead the pack, Impact BBDO's Ghassan ...

Careem Beach will offer delivery to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from ...

Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...

The appointment aims to build on the Braze expansion plan into the region, including plans to open an office in Dubai.

Attention isn’t the end game. It’s the gateway, the spark that can lead to a genuine connection, writes Viola Comms' Rabih ...

Avinash Udeshi, COO of Motivate Val Morgan, speaks to Campaign Middle East about the reliability of cinema advertising for ...

The launch comes as Viacom18 claims that the FAST industry has witnessed rapid growth in recent years, especially in the MENA ...

The stopover campaign and TV channel are part of Visit Qatar's efforts to elevate the country's visibility as a tourist ...

APCO's Christophe Guibeleguiet writes on how campaigns should have an intensive focus on providing a sustainable lifestyle to ...