Campaign Middle East11h
M&C Saatchi Middle East reveals new Executive Creative Directors
Cristiano Tonnarelli joins the M&C Saatchi Middle East as ECD, alongside Munib Hamza, who has been promoted to the same role.
Campaign Middle East14h
UAE flying taxi makes a ‘bold statement’ amid London’s black cab queue
The UAE "Bring Your Impossible" campaign's flying taxi 'viral stunt' generated more than 40 million views in the first week.
Campaign Middle East10h
Nourhan Moaaz takes up creative director role at FP7McCann KSA
In her new role at FP7McCann KSA, Nourhan Moaaz will lead creative projects for both government and private sector clients.
Campaign Middle East12h
Strategic power of creativity – Getting the C-Suite on board
Creativity is not optional. It’s a competitive advantage. Brands that embrace it will lead the pack, Impact BBDO's Ghassan ...
Campaign Middle East15h
Careem soon-to-launch campaign offers customers “an address in the sand”
Careem Beach will offer delivery to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from ...
Campaign Middle East17h
Purpose-driven communication: The key to overcoming marketing challenges
Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...
Campaign Middle East16h
Braze appoints GCC area vice president prior to Dubai office launch
The appointment aims to build on the Braze expansion plan into the region, including plans to open an office in Dubai.
Campaign Middle East15h
From attention to attraction in the age of distraction
Attention isn’t the end game. It’s the gateway, the spark that can lead to a genuine connection, writes Viola Comms' Rabih ...