Chief Marketing Officer Jonathan Mildenhall suggests Rocket Companies’ Super Bowl creative idea will rival Nike’s “Just Do It ...

Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Laws in 18 states treat race and ethnicity as sensitive data, leading to growing restrictions and workarounds in media buying ...

Netflix added more than 5 million customers in the third quarter and eclipsed Wall Street’s expectations on every major ...

Flo from Progressive tells a group of cash-strapped people that they don’t have to make financial sacrifices now that they’re ...

Innovation has always been fundamental to the success of business. The advertising industry is starting to embrace AI as a ...

The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series.

AKQA Group CEO Ajaz Ahmed, who founded the agency in 1994 and has been its chief executive for 30 years, has resigned, parent ...

While it’s tempting to minimize risk by pulling back in turbulent markets, innovative brands want to position themselves for ...

Partnerships with influencers like Caleb Williams and Addison Rae have helped Ferrara drive awareness for brands including ...

Breaking and Entering Media’s latest episode goes behind the scenes on the used-car seller’s collaboration with the movie studio.

The former ‘Malcolm in the Middle’ star promotes the ‘Go Comfy’ travel option, with a blocked middle seat, in Tombras campaign ...