Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Chinese search engine giant Baidu reported a 2% drop in quarterly revenue, dragged down by a slowdown in the advertising ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

We are forced to ask ourselves if The Washington Post – a pillar of investigative journalism during Watergate – is unwilling ...

Steve Swartz says that Hearst had $13 billion in revenue in 2024 thanks to political advertising, but adds that a tough ad market and cord-cutting is "significantly impacting" A+E Networks. Hearst is ...

A tourist attraction in China billing itself as a winter wonderland has landed in hot water after visitors seeking the ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

The president's billionaire adviser Elon Musk reposted the clip shot at Boeing Field — labeled an "ASMR" video by the White ...

The new Department of Homeland Security advertising campaign featuring DHS Secretary Kristi Noem is budgeted for up to $200 ...

Migrants who have settled in the German city of Magdeburg say they have experienced a sharp increase in racism and anti-immigration sentiments following a deadly Christmas market attack last year.

In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to ...