From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

Kamala Harris is not offering sweeping change, even as voters express dissatisfaction about the direction of the country. She’s an institutionalist who wants to preserve democratic ideals, and ...

The Olympic rings were publicly presented for the first time in 1913. In the centre of a white background, five rings interlaced: blue, yellow, black, green and red. The Olympic flag was created for ...