Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

That means that you can get an in-stock Cybertruck All-Wheel Drive for around $78,390, or $77,360 if the truck was used as a demonstration unit. That's a noticeable discount from

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

According to Automotive News, in an effort to turn sales around, the company is now offering discounts on the Cybertruck. Time will tell if it's enough, but Tesla could have a real uphill battle for its niche machine.

During the design phase for the Cybertruck, Elon Musk put together his perfect car: A massive truck to assuage his crippled ego, bulletproof doors to keep out his imagined attackers, a huge battery for self-sufficiency in an unrealistic apocalypse,

Tesla is offering discounts on MY2024 Cybertruck units in its inventory as it tries to clear house for the MY2025, which qualifies for the EV tax credit

Tesla is discounting Cybertrucks on its website as registration data shows cooling sales for the pickup that was supposed to take on the gasoline Ford F-150 and Chevrolet Silverado.

Tesla has introduced discounts on its Cybertruck inventory, marking down prices by up to $1,600 on new units and $2,600 on demo models