Shaquille O’Neal has had quite a journey in footwear. At the Black Footwear Forum in Detroit this past weekend, the NBA icon shared insight into his path to creating affordable shoes. “When I ...

The Dunkman was Reebok’s first signature athlete and his Shaq Attaq sneakers had made it one of the top brands in the business, rivaling Nike and Air Jordan. Until he walked away from a $40 ...

Outside of the food industry, O’Neal is president of Reebok basketball, having taken on the leadership position last year with the brand that debuted his signature Shaq Attaq sneaker.

The result was a huge success, anyone who was alive during the early-1990s would remember Reebok's Shaq Attaq shoes with their inflatable tongues and catchy marketing. The Reebok success story From ...

Since becoming the President of Reebok Basketball in 2023, Shaquille O'Neal has removed all doubt about his plans to return the legendary brand to relevance in the sport. Earlier today ...

Reebok has officially signed top basketball prospect Nate Ament, projected to be a top 3 pick in the 2026 NBA Draft, to a ...

Reebok made a major statement when it signed women’s basketball star Angel Reese last October. While speaking at the Black Footwear Forum in Detroit on Friday, NBA legend Shaquille O’Neal ...

O’Neal became the president of Reebok Basketball in October 2023, and recently signed Angel Reese to his NIL roster. Shaquille O’Neal celebrates the launch of ‘Shaq-A-Licious XL Gummies ...

"I'm so excited to welcome Nate into the Reebok family," Shaquille O'Neal, President of Reebok Basketball, told Boardroom in a release. "He's a great kid who comes from an amazing family ...