The Dunkman was Reebok’s first signature athlete and his Shaq Attaq sneakers had made it one of the top brands in the business, rivaling Nike and Air Jordan. Until he walked away from a $40 ...

Since becoming the President of Reebok Basketball in 2023, Shaquille O'Neal has removed all doubt about his plans to return the legendary brand to relevance in the sport. Earlier today ...

As he enters his senior season at Highland School in Virginia, class of 2025 5-star prospect Nate Ament landed a major NIL ...

Shaquille O’Neal has had quite a journey in footwear. At the Black Footwear Forum in Detroit this past weekend, the NBA icon shared insight into his path to creating affordable shoes. “When I ...

Of course, he also showed off the shoes that were personally gifted by Shaq — including one of his Reebok Shaq Attaq sneakers and a Louis Vuitton boot.

Outside of the food industry, O’Neal is president of Reebok basketball, having taken on the leadership position last year with the brand that debuted his signature Shaq Attaq sneaker.

O’Neal became the president of Reebok Basketball in October 2023, and recently signed Angel Reese to his NIL roster. Shaquille O’Neal celebrates the launch of ‘Shaq-A-Licious XL Gummies ...

Reebok has officially signed top basketball prospect Nate Ament, projected to be a top 3 pick in the 2026 NBA Draft, to a ...

A Manassas resident and senior at the Highland School in Warrenton, the 6-foot-9 Ament is rated the No. 4 overall recruit by ...

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements or the verve of a charismatic tennis star? That’s a ...