The ONA Creative founder has spent the past decade driving the conversation about female athletics in popular culture.

While it might not be the flashiest way to chart success, a building boom is showing that more investment is flowing into women’s sports.

e.l.f. has officially partnered with the National Women’s Soccer League (NWSL), becoming the league’s first-ever beauty sponsor. This groundbreaking sponsorship underscores e.l.f.’s commitment to empowering women in sports while fostering a culture of inclusivity, accessibility, and inspiration.