As brands aim to target consumers beyond metros, experiential marketing emerges as an integral way of building emotional ...

Niira Radia who handled public relations for Tata Group for several years. opened up about several incidents related to Ratan ...

Creators say that treading carefully with cringe, but relatable content, has attracted deals with big brands while increasing ...

Diljit Dosanjh and Coldplay concerts are the latest examples ... its restaurant figures. “Swiggy must invest more towards expanding dining initiatives and marketing efforts," Elara Capital ...

Not long ago, marketing was a one-sided conversation ... These days, it's not the medium but the cultural moment that's the message. Here are five brands that consistently harness the power of social ...

While some experts see the trend as the future, others fear it could undermine human connection that traditional influencers offer ...

From cheeky Jeevansathi messages in the Delhi Metro to Britannia’s catchy jingle in your Zepto cart, brands are using audio ...

For example, Its software-level optimization helps ... “As GenAI undergoes its Cambrian explosion moment, developers are starting to realise that customizing & deploying open-source models ...