Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are all-in on celebrity cameos ...

Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

Willem Dafoe and Catherine O’Hara hustle pickleball players White Men Can't Jump style (with Challengers energy) in Michelob ULTRA's Super Bowl ad.

Michelob ULTRA Zero, a non-alcoholic beer, also makes a cameo in the ad and will be featured during Fox's broadcast of Super ...

The beer brand Michelob ULTRA announced on the 3rd that it has signed a brand ambassador contract with golfer Ko Jin-young for the second consecutive year. Michelob ULTRA features 89 kcal per 330ml ...

Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot ...

2025 /PRNewswire/ -- Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with a new spot ...

An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup, FIFA Club World Cup and ...