Mattel, TOKYOPOP and Manga

Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a
Barbie Comics Coming From Tokyopop & Mattel – and Hot Wheels Too
Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.
Mattel Partners With TOKYOPOP to Develop Manga-Style Graphic Novels
Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands. With the primary target audience of children between the ages of 8 and 12,
Mattel and Tokyopop team up for Hot Wheels and Barbie manga
Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.
Mattel, TOKYOPOP To Create Original Manga-Style Graphic Novels For Hot Wheels & Barbie Brands
Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for
Mattel and TOKYOPOP to create manga comic books featuring Hot Wheels and Barbie
Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,
The Washington Post29d
Hot Wheels sales are on fire, powered by adult collectors and nostalgia
Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors ...
Inside 50 years of innovation and collaboration at Hot Wheels
How the team at Mattel continues to drive creative thinking for this iconic brand ...
USA Today28d
Remember those Hot Wheels you had as a kid? They're still popular and worth a fortune now.
Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide ...
Harvard Business School4y
Hot Wheels at Mattel: Reinventing the Wheel
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...