The England and Real Madrid superstar is getting not only his first soccer cleats (or football boots) but also his first ...

Lionel Messi has joined forces with Grammy-winning artist Bad Bunny on a new set of sneakers and cleats from athleticwear giant Adidas.

They can’t keep surprising to the upside,” said one analyst. The post Adidas Posts Early Earnings Surprise on Samba Wave ...

Sanrio's official U.S. store unveils its new range of 2025 calendars for those who like to plan ahead, with Hello Kitty the ...

Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first ...

The music industry's most talented female artists are not only dominating the charts but also raking in millions. According ...

We decode the history between the world of basketball and sneakers from the first Chuck Taylors to the monumental Air Jordans.

We decode the history between the world of basketball and sneakers from the first Chuck Taylors to the monumental Air Jordans ...

Bayern made two changes from their 5-2 UWCL win against Arsenal: Linda Sembrant replaced Carolin Simon in defence and Lea ...

Oakley enlists others NFL players as spokesmen, but Patrick Mahomes is the only one with his signature line, and the Mahomes ...

But Diddy is not the only superstar rapper to see his business ... so the fall from grace can be hard and fast. Adidas is still unpicking the fall-out from its Kanye West collaboration.

Swedish private equity firm Altor has signed a deal to buy CCM Hockey, as the two companies eye new demographics and try to ...