The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of ...

The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked ...

Parent company Vivendi declined to provide the agency’s organic growth figure. Contact Customer Support at ...

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...

Articles written by Kshitij Kaul ...

Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry ...

At least three in four citizens (76%) from tier-3 cities in India prefer the in-store shopping mode the most, indicating the ...

The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News ...

Articles written by Dhiraj Gupta ...

Data has the power to make or break the success of a marketing campaign. However, this power exists only when there is visibility into who is interacting with the ads. Over the last 10 years, bots ...

The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and reap rich recurring rewards in the long run.

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.