Former NBC Exec Regrets Helping Market ‘The Apprentice’ in Op-Ed: “We Created a Monster”
Miller worked at NBC for 25 years, leading marketing at NBC and NBCUniversal. He was in charge of the team that marketed The Apprentice. In his lengthy op-ed, Miller recalled promoting the show “relentlessly,” with “thousands of 30-second promo spots that spread the fantasy of Trump’s supposed business acumen.