Germany could set the standard for AI's future in marketing. However, it will depend on whether Germany's new AI can build an ...

Uber might want to buy Expedia. We analyzed multiple moving parts in what would be a complex deal between two tech giants.

As we approach the Skift Aviation Forum on November 12 in Dallas, Texas, this year’s agenda is brimming with discussions on ...

Jordan is facing a decline in visits from foreign travelers, with the biggest drops from European and American markets.

Foreign visitor spending in Japan in the first nine months of this year surpassed 2023’s full-year record of JPY 5.3 trillion ...

The Aria Suite is arguably the year’s most anticipated new business class product. Skift traveled to Hong Kong to meet the ...

Microtel by Wyndham will accelerate Wyndham's portfolio growth in India. It is also key to grabbing a share in the emerging ...

Today's podcast looks at cautious optimism in U.S. hospitality, Airbnb's new-and-improved co-host network, and United's third ...

At Skift Global Forum, Melanie de Souza of the Royal Commission for AlUla discussed the region’s blueprint for sustainable heritage travel.

Hotel executives anticipate a positive economic outlook for 2025, influenced by the Federal Reserve's interest rate cuts.

Skift Global Forum East returns to Dubai on November 19-20, gathering top leaders from across travel, tourism and hospitality ...

After reporting better-than-expected third-quarter earnings, United executives discussed topics ranging from business travel ...