Polestar (Nasdaq: PSNY) today presents an updated strategy, as the Company starts its next chapter, with significant changes being made to improve operational, commercial and financial performance.

Swedish electric car maker Polestar has announced it is working on a new car, called the 7, and that it will be produced in Europe.

It'll be the brand’s first vehicle built on the Old Continent, as governments put pressure on Chinese auto production.

Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.

Polestar has announced a revised strategy aimed at enhancing its operational, commercial, and financial performance as it enters a new phase of development. The updated business plan projects a compound annual growth rate in retail sales volume of 30-35% from 2025 to 2027,

Polestar targets a 30-35% sales growth and profitability in 2025, launching the premium compact SUV Polestar 7 in Europe.

T he new Polestar 3 electric SUV is slightly larger than the ubiquitous Tesla Model Y and pretty much the same size as the 2026 Rivian R2, but the trio will naturally be cross-sho

Polestar didn't share any timeline on when the new 7 will arrive or many other details, besides that it's a "a premium compact SUV". It will be built in Europe and move the brand

Scandi EV brand Polestar has confirmed it will be launching a premium compact SUV EV, joining the fastest growing and most profitable market segment.