Starbucks taps former Chipotle executive
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
Under new CEO Brian Niccol, Starbucks plans to offer fewer discounts. Instead, the brand is opting to pivot towards a more premium coffee experience.