For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

T he activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike ot ...

In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic ...