Grocery prices are uncomfortably high for many Americans, and Walmart and Aldi both say they’re going to ease that pain for Thanksgiving shoppers. Other retailers will probably follow suit with similar holiday-meal deals,

Target, Walmart and Aldi have already started lowering the cost of certain holiday-related items nationwide in their latest bid to win back inflation-weary shoppers. The trend highlights how retailers are trying to lure in shoppers who have been hammered by four years of soaring prices,

Walmart is also offering its “inflation-free Thanksgiving meal” which the company said comes out to less than $7 per person. Shoppers can choose to buy the meal for themselves or to gift it to anyone across the country or even the local Salvation Army unit, the company said.